Monday, January 5, 2009

The awsome power of the interwebs

Since Faire Magazine only has one issue out (the next is in the editing/layout phase - so stand by true believers), we have to rely on the power of internet marketing to get our name out there. Thus, you'll find us at forums all over the web of concern to Renaissance revelers worldwide.

Also, as part of this marketing gauntlet, there are little tricks of the trade to climb the ladder of search engine rankings (such as the über-popular Google™). No longer does this ranking rely on how many times we can list the words "renaissance festival" on our pages, but rather how many other websites like to ours; how many times folks have bookmarked our site, how often to people read our company blog (which you're doing now by the way, so thanks), and other small details.

This upgraded way of ranking sites makes for a better, well-rounded web and I think it really gives the web surfers more content and less spam to wade through. So you folks are the winners when it comes to these new online marketing techniques. . . and hopefully it will drive not just more traffic to www.fairemagazine.com but convert more qualified visitors to the site into leads and then into customers (i.e. advertisers & subscribers).

Still, keep talking us up to all of your Renaissance vendor friends about how you'd like to see them in the pages of our magazine. The more advertisers of quality that we get the better, bigger, and more inclusive our magazine will become.

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