Advertisers.
It's their cash that pays for the printing and mailing. Without them we can have everything ready to go to press and the magazine comes to a screeching halt. The economy has hit potential advertisers hard but a lot of them don't realize that not-advertising will only make it worse.
Thus, we're still offering a quarter-page, full color ad for only $150 (less than the set up fee of a lot of pirate festivals), with the potential to reach thousands (since our magazine has been picked up by Amazon.com and we're on the shelves right next to our competition who charge hundreds more for the same size ad).
So if you want your issues asap. . . go nag at your buddy the leatherworker or your sister who makes jewelry or the guy at faire that you spend a few hundred with over the faire season.
Have them email me at: sirblackfox@fairemagazine.com or publisher@pyratesway.com
Thank you all!
Showing posts with label Magazine Advertising. Show all posts
Showing posts with label Magazine Advertising. Show all posts
Monday, February 9, 2009
Tuesday, January 13, 2009
Top Ten Reasons To Advertise In Faire Magazine or The Pyrates Way Magazine
10. Faire Magazine and The Pyrates Way Targets Your Audience. At present there is no large format magazine that is targeted at the pirate enthusiast and only one other targets the Renaissance folks. . .and that's a history magazine. . .not one targeted at faire folk.
According to our own research,* it is estimated that there are over 45,000 pirate enthusiasts in the United States and possibly double that number worldwide not to mention over 6 million people hit Renaissance Faires each year. Faire Magazine and The Pyrates Way are the only full-color magazines to attract this audience.
9. Faire Magazine and The Pyrates Way Attracts Consumers. On average, the new Renaissance or pirate enthusiast spends more than $2,000** to get started in the hobby.
Most Renaissance pirate enthusiasts can never gather enough accessories or media (books, dvds, etc...) and continue to purchase throughout their
lifetime. As the successful subscription rate of both Faire Magazine and The Pyrates Way have proven, pirate and Renaissance enthusiasts are always on the hunt for more "booty."
Some of our other passionate consumers come from mature enthusiasts outside of the Renaissance, medieval, gothic or pyracy including those into alternate lifestyles,
motorcycling, leatherworks, and swordplay.
8. Effective Advertising. We've found that the most creative advertising images are as interesting to our readers as some of the work presented in the magazines. Ads that feature attractive people in garb or a clean and creative use of maritime or medieval props make for very successful marketing. Having the image that represents your business presented in the high-quality printing and paper of both Faire Magazine and The Pyrates Way continues to support your own high standards.
7. Online Advertising at no charge. With every advertisement you place within the pages of Faire Magazine and The Pyrates Way, a duplicate will appear at
Faire Magazine and The Pyrates Way.com(s) at no additional charge. We will also create a link from the ad's image to your own website in order to more than double your ad's viewer power. In addition to those features and also at no charge, we will add your website listing to our Lynks pages! Our web pages are designed for the highest success of Google listing. We are also partners with Google, Yahoo, and several public directories for both advertising and product listings. We also offer our subscribers and readers a bulletin board to discuss the magazines, wherein a special board for advertisers is present so that advertisers can share their experiences and gather the most recent Faire Magazine and The Pyrates Way ad offers and updates.
6. Advertising Placement Success. On a "First-come, First-served***" basis, we place your advertisement near articles, features, and columns that relate to your product! With the exception of advertisements used on the inside and back covers, there are never any extra charges for ad placement. Have a specific page that you always want your ad to appear? Just let us know and if it's available, it's yours!
5. Additional Feature Article/Review Advertising. Should your product be unique enough to catch our publisher's eye, a feature article complete with photographs might be in your marketing future. Faire Magazine and The Pyrates Way are always looking for unique story ideas that make for incredible photographs and images. Let our publisher know to place your product on our review list. There are reviews in every issue of Faire Magazine and The Pyrates Way and a special section of each magazine is dedicated to unique, new pyrate items. Faire Magazine and The Pyrates Way constantly offers you many ways to get your business in front of the eyes of your target audience.
4. Advertising Rate Savings. We've done a LOT of research into the advertising rates of similar magazines. Advertising with Faire Magazine and The Pyrates Way will save you on average, over 30% of our competitors, (in some cases, the savings is almost 50%).
3. Advertising Longevity. Faire Magazine and The Pyrates Way are much more than periodicals. Because of our untimely articles, features and columns,
our creative edge never goes out of style. Faire Magazine and The Pyrates Way are not just read but used for research as well as being a most sought-after collector's item. The time, quality and beauty of both Faire Magazine and The Pyrates Way keep our audience re-reading the issues and because the magazines are priced to anyone's budget, a lot of enthusiasts buy two of each issue. One to keep in its pristine shape and the other becomes
dog-eared and worn from being read over and over and being traded back and forth between friends.
2. Global Advertising. Our circulation boasts an international interest and as that interest grows, so will the availability of Faire Magazine and The Pyrates Way. We've seen similar independent specialty magazines become worldwide favorites and with our free internet advertising with your printed ad, you'll find yourself reaching the worldwide marketplace as well. Our intent at inception is to build an interest in enthusiasts globally. Even if the world cannot come together in other areas, there will be an opportunity for all of our brethren to gather in one set of magazines to meet and trade goods.
1. Top Reason to Advertise with Faire Magazine and The Pyrates Way? We've got your back, mate. Other advertising outlets charge an extra fee for such special placement and online ads. Other similar magazines charge up to 50% more for the same ads! Bottom line is that Faire Magazine and The Pyrates Way understands that your success is our success . . so we want to give you every way to be successful in advertising with us. If there are other ways you'd like to advertise in Faire Magazine and The Pyrates Way, please don't hesitate to let us know!
According to our own research,* it is estimated that there are over 45,000 pirate enthusiasts in the United States and possibly double that number worldwide not to mention over 6 million people hit Renaissance Faires each year. Faire Magazine and The Pyrates Way are the only full-color magazines to attract this audience.
9. Faire Magazine and The Pyrates Way Attracts Consumers. On average, the new Renaissance or pirate enthusiast spends more than $2,000** to get started in the hobby.
Most Renaissance pirate enthusiasts can never gather enough accessories or media (books, dvds, etc...) and continue to purchase throughout their
lifetime. As the successful subscription rate of both Faire Magazine and The Pyrates Way have proven, pirate and Renaissance enthusiasts are always on the hunt for more "booty."
Some of our other passionate consumers come from mature enthusiasts outside of the Renaissance, medieval, gothic or pyracy including those into alternate lifestyles,
motorcycling, leatherworks, and swordplay.
8. Effective Advertising. We've found that the most creative advertising images are as interesting to our readers as some of the work presented in the magazines. Ads that feature attractive people in garb or a clean and creative use of maritime or medieval props make for very successful marketing. Having the image that represents your business presented in the high-quality printing and paper of both Faire Magazine and The Pyrates Way continues to support your own high standards.
7. Online Advertising at no charge. With every advertisement you place within the pages of Faire Magazine and The Pyrates Way, a duplicate will appear at
Faire Magazine and The Pyrates Way.com(s) at no additional charge. We will also create a link from the ad's image to your own website in order to more than double your ad's viewer power. In addition to those features and also at no charge, we will add your website listing to our Lynks pages! Our web pages are designed for the highest success of Google listing. We are also partners with Google, Yahoo, and several public directories for both advertising and product listings. We also offer our subscribers and readers a bulletin board to discuss the magazines, wherein a special board for advertisers is present so that advertisers can share their experiences and gather the most recent Faire Magazine and The Pyrates Way ad offers and updates.
6. Advertising Placement Success. On a "First-come, First-served***" basis, we place your advertisement near articles, features, and columns that relate to your product! With the exception of advertisements used on the inside and back covers, there are never any extra charges for ad placement. Have a specific page that you always want your ad to appear? Just let us know and if it's available, it's yours!
5. Additional Feature Article/Review Advertising. Should your product be unique enough to catch our publisher's eye, a feature article complete with photographs might be in your marketing future. Faire Magazine and The Pyrates Way are always looking for unique story ideas that make for incredible photographs and images. Let our publisher know to place your product on our review list. There are reviews in every issue of Faire Magazine and The Pyrates Way and a special section of each magazine is dedicated to unique, new pyrate items. Faire Magazine and The Pyrates Way constantly offers you many ways to get your business in front of the eyes of your target audience.
4. Advertising Rate Savings. We've done a LOT of research into the advertising rates of similar magazines. Advertising with Faire Magazine and The Pyrates Way will save you on average, over 30% of our competitors, (in some cases, the savings is almost 50%).
3. Advertising Longevity. Faire Magazine and The Pyrates Way are much more than periodicals. Because of our untimely articles, features and columns,
our creative edge never goes out of style. Faire Magazine and The Pyrates Way are not just read but used for research as well as being a most sought-after collector's item. The time, quality and beauty of both Faire Magazine and The Pyrates Way keep our audience re-reading the issues and because the magazines are priced to anyone's budget, a lot of enthusiasts buy two of each issue. One to keep in its pristine shape and the other becomes
dog-eared and worn from being read over and over and being traded back and forth between friends.
2. Global Advertising. Our circulation boasts an international interest and as that interest grows, so will the availability of Faire Magazine and The Pyrates Way. We've seen similar independent specialty magazines become worldwide favorites and with our free internet advertising with your printed ad, you'll find yourself reaching the worldwide marketplace as well. Our intent at inception is to build an interest in enthusiasts globally. Even if the world cannot come together in other areas, there will be an opportunity for all of our brethren to gather in one set of magazines to meet and trade goods.
1. Top Reason to Advertise with Faire Magazine and The Pyrates Way? We've got your back, mate. Other advertising outlets charge an extra fee for such special placement and online ads. Other similar magazines charge up to 50% more for the same ads! Bottom line is that Faire Magazine and The Pyrates Way understands that your success is our success . . so we want to give you every way to be successful in advertising with us. If there are other ways you'd like to advertise in Faire Magazine and The Pyrates Way, please don't hesitate to let us know!
Repetitive Advertising Part 2
Credibility: Although when you think of credibility the first thing that comes to mind is not repetitive advertising, repetition in your advertisements can really enhance your credibility. Have you ever noticed that when someone wants you to believe that something is true they use someone well known or respected? If it is a child trying to convince another child or something they may say, “Well Mom told me that, so it is true.” Mom has gained her credibility with that child. One of your goals through advertising should be to establish your credibility through repetition. Did Mom get her credibility because she went to Harvard? Maybe, but more likely it is because she is there, she tells the child this or that on a regular basis, and they see and hear her over and over. The same is true for your advertisements. When a potential customer sees and hears you and your brand over and over, and on a regular basis, you begin to establish credibility with them. Then when they purchase your product, and it is what you said in your repetition advertisement, then you cement your credibility in.
Brand Familiarity: This is much the same as credibility. However, the importance of repetition in advertising is familiarizing people with your products. Repeating is a common way of teaching so that the pupil learns. When you repeat in your ads, the pupil (potential customer) learns. What do they learn? They learn first that you exist. Then after several more exposure, what you have to offer, then after several more exposures, why what you have to offer is better than the competitor. The more someone sees your brand (because of repetition), the more familiar they become with it, and the more likely they are to take notice at the store, or online, or whatever, and buy it.
First Thought: If you offer a product or service you want people to want you. You are striving to become the first thought they have when a need your product or service can fulfill arises. For example, if you provide legal services for divorce, then you want to be the first attorney a couple looking to get divorced goes to. How do you do that? By establishing your credibility and making potential consumers familiar with you (your brand). If you sell garbage bags, you want your name brand to be the first thought that comes to the head of whomever empties the can. So, use repetition, and you will find that you become the first thought, and your sales increase.
Sales start before the person is at the store looking at the product. Look at this little paragraph, it perfectly illustrates the importance of repetition in advertising:
Repetition is fundamental to the success of any advertising program. The marketplace proves out this fact, as does scientific research. Science has shown through studies that a person must see your product NINE times before they will feel apathy toward it and be inclined to buy it.
So, get people to buy your stuff. Recognize the importance of repetition in advertising. If you're selling to the Renaissance/Pirate/Medieval/Gothic enthusiast then your very best option is to use The Pyrates Way magazine and Faire Magazine to get the message out. . . over and over . . . to your customers.
Brand Familiarity: This is much the same as credibility. However, the importance of repetition in advertising is familiarizing people with your products. Repeating is a common way of teaching so that the pupil learns. When you repeat in your ads, the pupil (potential customer) learns. What do they learn? They learn first that you exist. Then after several more exposure, what you have to offer, then after several more exposures, why what you have to offer is better than the competitor. The more someone sees your brand (because of repetition), the more familiar they become with it, and the more likely they are to take notice at the store, or online, or whatever, and buy it.
First Thought: If you offer a product or service you want people to want you. You are striving to become the first thought they have when a need your product or service can fulfill arises. For example, if you provide legal services for divorce, then you want to be the first attorney a couple looking to get divorced goes to. How do you do that? By establishing your credibility and making potential consumers familiar with you (your brand). If you sell garbage bags, you want your name brand to be the first thought that comes to the head of whomever empties the can. So, use repetition, and you will find that you become the first thought, and your sales increase.
Sales start before the person is at the store looking at the product. Look at this little paragraph, it perfectly illustrates the importance of repetition in advertising:
- I don’t know who you are.
- I don’t know your company.
- I don’t know your company’s product.
- I don’t know what your company stands for.
- I don’t know your company’s customers.
- I don’t know your company’s record.
- I don’t know your company’s reputation.
- Now – what was it you wanted to sell me?
Repetition is fundamental to the success of any advertising program. The marketplace proves out this fact, as does scientific research. Science has shown through studies that a person must see your product NINE times before they will feel apathy toward it and be inclined to buy it.
So, get people to buy your stuff. Recognize the importance of repetition in advertising. If you're selling to the Renaissance/Pirate/Medieval/Gothic enthusiast then your very best option is to use The Pyrates Way magazine and Faire Magazine to get the message out. . . over and over . . . to your customers.
Monday, January 12, 2009
Repetition in Advertising Part 1
Although you might have a ton of avenues to market your product (newspapers, email, newletters, billboards, flyers), a successful business owner finds out what works best . . . and sticks to it. Especially in this time of economic hardship, one has to be careful that your company is getting the biggest bang for its buck. In marketing class we called this "Return on Investment." Both Faire Magazine and The Pyrates Way magazine give you the opportunity to gain a lot for just a little if you're a Renaissance/Gothic/Medieval/Pirate vendor.
It's at this point a lot of businesses expect a gain in sales after running just one or two ads. I've had clients say "we ran an ad in your magazine and didn't sell anything. Nobody even mentioned seeing the ad."
Let's take the latter part first as it's the easiest to dismiss. When's the last time you told a vendor that you saw the product in "such-n-such" without them prompting the response? People have short memories and have come to purchase an item, not take a test on where they heard about you. Don't expect a mention. . . it's not going to happen. If it does, don't congratulate us. . . we know the magazines are being read . . . rather give yourself a pat on the back for producing an advertisement that made people want to buy. . . good for you!
As for instant sales from an ad. . . . forget about it! Advertising is super important as it is the force behind the sales. BUT it doesn't return that investment quickly. . . ever. Advertising works because it provides solution to a need someone has or didn't even know they had until they saw your ad (if its effective).
They might see it once and respond or it might take 4-8 images to get your product and your message stuck in their heads. If you repeat your branding over and over, people start to file it away in their heads. Repetition establishes your credibility, brand familiarity, and eventually becomes the first thought when a need for your product or service arises.
The customer can't remember you if they don't see you over and over!
We'll get a little deeper into the idea of repetition in advertising tomorrow.
It's at this point a lot of businesses expect a gain in sales after running just one or two ads. I've had clients say "we ran an ad in your magazine and didn't sell anything. Nobody even mentioned seeing the ad."
Let's take the latter part first as it's the easiest to dismiss. When's the last time you told a vendor that you saw the product in "such-n-such" without them prompting the response? People have short memories and have come to purchase an item, not take a test on where they heard about you. Don't expect a mention. . . it's not going to happen. If it does, don't congratulate us. . . we know the magazines are being read . . . rather give yourself a pat on the back for producing an advertisement that made people want to buy. . . good for you!
As for instant sales from an ad. . . . forget about it! Advertising is super important as it is the force behind the sales. BUT it doesn't return that investment quickly. . . ever. Advertising works because it provides solution to a need someone has or didn't even know they had until they saw your ad (if its effective).
They might see it once and respond or it might take 4-8 images to get your product and your message stuck in their heads. If you repeat your branding over and over, people start to file it away in their heads. Repetition establishes your credibility, brand familiarity, and eventually becomes the first thought when a need for your product or service arises.
The customer can't remember you if they don't see you over and over!
We'll get a little deeper into the idea of repetition in advertising tomorrow.
Subscribe to:
Posts (Atom)
Posts
